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As Design Director at Keechdesign UK Ltd. Lee manages and contributes to a diverse scope of projects ranging from trend analysis and user experience research to branding and product development for their international client portfolio - including clients such as Seiko Epson Corporation and Yamaha.

Experience working on consumer products in China has shaped his passion for travel and Lee regularly finds himself abroad supporting KD's international clients; with Milan, Basel, Prague, Warsaw, Naples and Cologne being just a select number of destinations visited over the last few years.

Prior to joining KD Lee graduated from Coventry University with a First Class (Hons) degree in MDes Consumer Product design, winning several notable awards in the process including; 'Best MDes Design in Show' at the Coventry University Degree Show for his work exploring communications design for first responders in natural hazard zones and 'Highly Commended Finalist' in the Design Innovation in Plastics 2014 competition for his work challenging our use of plastic material choices in products – and he has continued this award-winning trend as a member of the KD team with the Epson EcoTank-2750 (and associated range) winning multiple awards including the Japanese Good Design Award 2017, Red Dot Award 2018 and an iF Award 2018.

Find out more about Keechdesign: www.keechdesign.co.uk